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Station Street

From a live festival to a year-round digital experience.

Industry

Arts, Culture & Entertainment

Product type

Web Application, OTT Streaming Platform

Services
  • Branding
  • Print & Merchandise Design
  • UX/UI Design
  • Development
  • Live Streaming & On-demand Video
  • Hosting
  • Ongoing Support
Technology Stack
  • Plat4m

The challenge: extend the experience beyond the event

The organizers needed to promote events, reach audiences who could not attend in person, and preserve performances after the festival ended.

The platform also needed to support the people managing that content, with flexible roles and sharing controls that remained straightforward to administer.

Our approach: one connected platform

Codeberry handled branding, design, development, hosting, and ongoing support.

Built on Plat4m, the website brings together event publishing, articles, a video catalog, and live-stream pages. Visitors can explore festival editions and content categories, with English and Bulgarian language options.

Station Street event page for an architectural tour, with event times and reservations

An identity built around the station

The brand centers on a locomotive badge marked “Est. 2023”, drawn in fine line work so it holds up from a website header to a printed tote.

We defined a set of acceptable compositions, from the full badge to a stacked lockup and a standalone wordmark, each in light and dark versions, so the team can choose the right mark for every format.

Station Street logo compositions: badge, stacked lockup, and wordmark on dark and light backgrounds
Station Street Festival Edition 2 poster in the pink colorway

One key visual, four colorways

For Edition 2 in September 2024, we developed a key visual of performer portraits drawn as flowing contour lines. A ticker running along the top names the festival’s four strands: music, gaming, arts, and street food.

The system works in four colorways (purple, teal, yellow, and pink), giving each poster and placement its own character while keeping the festival recognizable.

Station Street Festival Edition 2 poster in the teal colorway
Station Street Festival Edition 2 poster in the purple colorway
Contour-line portrait key visual in purple, teal, yellow, and pink

From screen to street

The badge carries onto festival merchandise. T-shirts and tote bags in black, white, and natural canvas let visitors take a piece of the festival home.

Station Street t-shirts and tote bags featuring the locomotive badge
Station Street t-shirts and a tote bag with the stacked badge and wordmark

Easy to find in the crowd

Staff shirts use the festival yellow, with a small badge on the front and a large wordmark across the back, so visitors can spot the team at a glance.

Yellow Station Street staff t-shirts, front and back

Live when it happens. Available afterwards.

Live streaming extends performances to remote audiences, while on-demand access gives the content a life beyond the broadcast.

Recordings are organized into categories with credits and descriptions. Beyond the festival, the catalog also hosts performances such as the Beebopcafe.TV Live Sessions series from Bee Bop Cafe in Plovdiv.

The platform combines public-facing discovery with role-based access and sharing capabilities, helping the team manage how content is organized and made available.

Station Street video page with a recorded festival performance by Camens
Station Street video player with a live session recorded at Bee Bop Cafe, Plovdiv

Every edition, in one place

Each festival edition has its own page with highlights, galleries, and key figures. Edition 1 welcomed more than 15,000 visitors and 30 artists from six countries across six festival days, with over 50 events.

More than 3,000 online visitors from over 60 countries followed along through more than 30 hours of streaming, and visitors rated the festival 4.5 out of 5.

Station Street Festival Edition 1 page with visitor, artist, event, and streaming figures

Three years of operation

Station Street has operated for three years, with more than ten hours of livestream content available on demand.

What began around a live festival has become an ongoing digital home for performances, cultural events, and editorial coverage.